Why the 101
Positioned in the heart of Silicon Valley, just south of SFO, this unit sits along one of the most valuable commuter corridors in the country. The north face captures traffic heading toward San Francisco and SFO. The south face catches drivers headed toward Palo Alto, Stanford, and San Jose.
Together, both faces generate over 11 million impressions per week — making this one of the highest-performing outdoor units in the Bay Area. Individual advertisers reach millions of views per month depending on package level.
Two directions. One of the highest-income audiences in the world. Every day.
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Packages
Three ways to get on the 101 — choose the exposure that fits your goals and budget.
1/3 Spot
With a 1/3 spot package, you will receive 337 (8 second) ad plays per day. Your ad rotates across both directions of the 101, reaching over 1 million northbound and southbound commuters every month. This package is a smart entry point for brands ready to get on the 101. Prices start at $3,500 per 4 weeks.
1 Full Spot
With 1 Full Spot package, you will receive 1,014 (8 second) spots per day. Your ad will be seen every 64 seconds by over 3 million people per month. You choose between North or South Face. Prices start at $12,500/4 weeks ($4.07 per 1,000 views)
100% Spot Ownership
With this package, you own every spot on the unit. 100% share of voice means your creative runs exclusively on this face, with no competing advertisers. Your ads will receive over 24 million views every month.
Let's find the right fit
Every business is different.
We'll walk you through availability, pricing, campaign options, and answer any questions.
