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Advertising Options for Businesses of Every Size
Whether you're running a 4-week launch or a long-term brand play, we have a spot that fits.
We offer multiple campaign options—from introductory programs for growing businesses to premium placements for established brands—so you can choose the level of visibility that fits your goals and budget.
Let's find the right fit for your business.
Packages
Three ways to get on the 101 — choose the exposure that fits your goals and budget.
1/3 Spot
With a 1/3 spot package, you will receive 337 (8 second) ad plays per day. Your ad rotates across both directions of the 101, reaching over 1 million northbound and southbound commuters every month. This package is a smart entry point for brands ready to get on the 101. Prices start at $3,500 per 4 weeks.
1 Full Spot
With 1 Full Spot package, you will receive 1,014 (8 second) spots per day. Your ad will be seen every 64 seconds by over 3 million people per month. You choose between North or South Face. Prices start at $12,500/4 weeks ($4.07 per 1,000 views)
100% Spot Ownership
With this package, you own every spot on the unit. 100% share of voice means your creative runs exclusively on this face, with no competing advertisers. Your ads will receive over 24 million views every month.
Let's find the right fit
Every business is different.
We'll walk you through availability, pricing, campaign options, and answer any questions.
FAQ
Can small businesses advertise?
Absolutely. Many of our advertisers are local businesses and growing companies. We offer multiple campaign options so you can choose the level of exposure that fits your goals.
How much does it cost?
Campaign pricing starting at $3,000 per 4-weeks. Exact pricing depends on timing, availability, and the advertising program that's right for your business.
Can you help design the artwork?
Yes! We can assist with billboard design or work with your existing creative team.
What is the difference between the north and the south face?
The North Face targets drivers heading Southbound toward San Jose, while the South Face targets drivers heading Northbound toward San Francisco- although HWY 101 is a commuter route and there is plenty of crossover audience on both sides of the unit.
How soon can I get on the billboard?
Depending on availability, campaigns can often begin within a few days after artwork approval.
Do I have to sign a long-term contract?
No! Although we recommend starting with 8-12 weeks for time to build trust with your audience, campaigns start at 4 weeks
UNIT DESCRIPTION
This long-approach digital bulletin is located south of San Francisco International Airport in the heart of Silicon Valley, surrounded by major tech campuses along the US-101 Bayshore Freeway. The north-facing side delivers strong inbound visibility to traffic heading toward San Francisco, SFO, and Oracle Park, while the south-facing side captures inbound traffic traveling toward San Jose, Levi’s Stadium, Palo Alto, and Stanford University. Positioned within the San Francisco DMA, this digital domination provides massive exposure in both directions along one of the region’s most influential commuter corridors.
Let's find the right fit
Every business is different.
We'll walk you through availability, pricing, campaign options, and answer any questions.