Boost Your Brand with Outdoor Advertising

In a world where everyone’s fighting for attention online, outdoor advertising still does what few other mediums can — it gets seen. Whether it’s a digital billboard lighting up Highway 101 or a static display along I-80, outdoor media connects your business to thousands of real people every single day.

At Orion Outdoor Media, we help businesses of every size — from local restaurants to national brands — get noticed in the places that matter most. Here’s how to make your message stand out and your investment go further.

Smart Outdoor Advertising Strategies That Work

1. Choose Prime Locations

Location is everything. The right board means the right eyes. Our billboards are strategically placed across California — from Silicon Valley’s busy tech corridor along Highway 101, to Highway 99 in Sacramento, I-80 in Dixon, and Highway 49 in Auburn — giving you access to millions of weekly impressions. The key is to think about where your audience is going. If your goal is to reach Bay Area commuters, families, or local shoppers, we’ll help match your campaign to the perfect location.

2. Keep It Simple and Bold

People have just a few seconds to absorb your message. The best outdoor ads are clear, creative, and easy to read. We always say: seven words or less. Use large fonts, bright contrast, and one strong call to action. Our in-house design team creates custom layouts that are readable, memorable, and 100% on-brand — at no extra charge.

3. Use Digital to Stay Flexible

With digital billboards, you can change your message anytime — by time of day, season, or even special events. Highlight a morning promotion, weekend sale, or holiday offer instantly. Digital also allows smaller businesses to advertise at a fraction of the cost through shared spots — a great way to get exposure without committing to a full campaign.

4. Mix and Match Formats

While billboards deliver mass reach, our bus shelters and street displays create repetition and local presence. Combining both formats builds stronger brand recognition and keeps your business top of mind from the freeway to the neighborhood.

Why Outdoor Advertising Is Worth It

Unlike digital ads that disappear when someone scrolls past, outdoor advertising works around the clock — 24/7 visibility.It’s one of the most cost-effective ways to reach the public, often with a lower cost per thousand impressions (CPM) than TV, radio, or print.

And it’s not just for large corporations. At Orion, we make billboard advertising affordable for every size business, offering flexible programs so you can start small and scale up as you grow.

Design Tips for High-Impact Billboards

Big and Clear: Use legible fonts and minimal text.

• Contrast Counts: Bright colors and high contrast help your message pop.

• Strong Visual: One powerful image beats a collage of smaller ones.

• Consistent Branding: Keep your logo and brand colors consistent across designs.

• Call to Action: Make it easy — short web URLs, phone numbers, or simply your business name.

Our creative team knows what works for outdoor visibility — and we’ll design your ad to make the biggest impact possible.

Making the Most of Your Budget

To maximize your investment:

• Focus on high-traffic areas for more eyes per dollar.

• Bundle locations for broader coverage and better rates.

• Take advantage of seasonal promos like our “Free Week” or “Holiday Spotlight” campaigns.

• Track results using custom URLs, QR codes, or unique offers.

• Combine outdoor with your digital marketing to boost both online and offline recognition.

Why Businesses Choose Orion Outdoor Media

We’re not just another billboard company. We’re local. We’re family-owned. And we care about helping businesses grow.

With coverage across Silicon Valley, Sacramento, Auburn, Dixon, and more — we give brands access to millions of viewers every month.Our clients love that we offer:

• Affordable programs for both small and large businesses

• Custom art and layout — always included

• Dedicated local support (no call centers here)

• Flexible digital scheduling for short-term or long-term campaigns

When you partner with Orion, you’re getting more than ad space — you’re getting a partner invested in your success.

Let’s Get Your Brand Seen

Whether you’re launching something new or ready to expand your reach, outdoor advertising can put your business in front of thousands every single day.

👉 Contact Orion Outdoor Media to start your campaign today. We’ll help you choose the right location, design your message, and get your brand seen — where it matters most. Just email ashley@orionoutdoor.com to get your quote today!